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Featured Podcasts
Recent Episodes
Pros and Cons of Pre-Orders
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Almost every traditionally published book goes up for preorder before it comes out. However, the advice surrounding preorders can be confusing for indie authors. Some indies say preorders are critical. Others say having a preorder for your book can hurt sales.Who is right?Should you set up a preorder for your book? Are preorders a good idea or a bad idea?Preorders can help or hurt, depending on what kind of author you are.In this week’s episode, you’ll learn:What kind of author is helped by a preorderWhy preorders are so important for some authorsHow to make the most of your preorder windowListen in or check out the blog version of this episode to learn the benefits and drawbacks of making your book available for preorder before its launch date.BookLaunch.fun Support the show
Marketing 101: Place
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You’ve heard me talk about the Five Ps of Marketing, and in this week’s episode, we tackle the third P: Place. In other words, where should you sell your book?Many authors struggle to find the right place to sell their books. Whether you’re an indie or traditional author, you must discover the best places to sell.So, how can you unlock the power of place for your book?In this episode, you’ll learn:Why the location where you sell your book is important and powerfulThree case studies on authors who have maximized sales in the right placesOnline and offline places where you can sell your bookSelling your book in the right place is important for connecting with the right readers and making sales. Listen in or check out the blog post to find out how place impacts your book sales.BookLaunch.fun Support the show
How to use Reedsy to Independently Publish Your Book
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The term “self-publishing” doesn’t mean that you sit in a cabin in the woods all by yourself and emerge with a published book as if you’d done it all singlehandedly.It’s rare to find one person who has all the skills required to turn an idea into a physical book. We need cover designers, formatters, web designers, assistants, and more. You might be self-publishing, but you will need some help.But what if you don’t know anyone who can help? Where can you find skilled professionals who can produce the high-quality work your book deserves?I asked Ricardo Fayet, the cofounder of Reedsy, a curated community of book professionalsIn this week’s episode, you’ll learnHow to search Reedsy to find experienced professionals who specialize in your genreHow Reedsy vets the professionals in their marketplaceHow Reedsy makes money and saves you money at the same timeListen in to discover how Reedsy can help indie and traditional authors create beautiful, compelling, and marketable books, and find all the related links in the blog version.Support the show
Platform Overrated?
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You’re probably tired of hearing that you need a large platform to be a successful author.Some industry professionals believe having a large platform is equivalent to having a large social media following.If you’ve been listening to the Christian Publishing Show or Novel Marketing, you know that having a social media following doesn’t necessarily mean you have a platform. Nor does it mean you’ll sell more books than someone not on social media.In fact, sometimes people sell more books by spending less time on social media.Authors hear me say, “Your social media following isn’t very important.” But when they talk to a literary agent or publisher, those people care about social media numbers.How do you navigate this platform predicament?I asked Mary DeMuth, literary agent and author of more than 50 books. She’s been in the Christian publishing industry for 20 years and recently wrote about how author platform is broken.In this episode, you’ll learnThe history behind the prominence of author platformHow the author-platform landscape is changingYour biggest advantage in a digital worldListen in or read the blog version to learn how to navigate the author platform predicament and what you can do to help change the status quo in the publishing industry. Be sure to add your comments and questions at AuthorMedia.social.Support the show
Book Launch Secrets
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This year marks the end of an era.The Book Launch Blueprint is entering its seventh and final year. Since we began offering it in 2018, it has been one of our most popular courses.Launching a book is one strategy that works well for indie and traditional as well as fiction and nonfiction.But why is a book launch so important?In this week’s episode, you’ll discoverWho needs a book launch (and who doesn’t)Other methods that work for some authorsWhat a successful book launch does for your book and your careerWhat we’ll cover in this year’s final Book Launch BlueprintRegistration for the final cohort of the Book Launch Blueprint course is now open.Registration Closes: Friday, April 12Live Student Orientation: Friday, April 12.Course Begins: Monday, April 15Course Concludes: Friday, May 10Listen in to learn a few book launch secrets and get an overview of the course, or check out the blog version of this episode.Support the show